Investment attraction and facilitation training
As part of the capacity building support being provided to the East Africa investment Promotion Agencies by the East Africa Trade and Investment Hub, an investment attraction and facilitation training was held on Monday, 5th,September 2016 at Burundi Investment Promotion Agency.
The goal of the workshop was to establish a benchmark of strategies and tactical processes that Burundi IPA should focus on. The one-day training offered to API staff including seniors experts was very interactive, problem-based learning and provided opportunity for participants to discuss opportunities and challenges within Burundi IPA and to create some of the attraction and facilitation tools and processes oriented to improving its effectiveness.
Among the topics reviewed were the situational analysis for business attraction in the context of regional economic development agendas, the project management basics, the investment project packaging and marketing &public relations.
For a smooth run of Burundi IPA activities, the workshop concluded that the Agency needs to find out means to increase its financial resources, to train its personnel in areas such as trying to remove language barrier, to strengthen its communication by researching on maximum of information needed by investors and channeling it through its website, and to contribute more to ensure that a well-documented and relevant strategic action plan is available.
In addition to not having sufficient financial budget, it was also concluded that Burundi IPA is suffering from a shortage in terms of number of employees per department. In these and many other situations, strategic measures were recommended including, partnering with local investment and training specialized institutions, utilizing interns in a better way by setting up clear and consistent activities for interns and by allowing a bit longer internship period, etc.